Founded in 1941, Coach began as a leather goods retailer, displaying their products in a single row of librarylike, wooden shelving that categorized their handbags and wallets. The brand?s repertoire has since expanded to include a full range of lifestyle merchandise including outerwear, footwear, jewelry, watches, and Sunwear, which are now sold in a variety of retail environments from specialty boutique to a department store.
Photography: Iwan Baan
Inspired by the clarity of Coach?s original, systematic filing retail strategy, OMA designed a modular display unit that is flexible enough to accommodate the specific needs of each product and retail environment. The spatial possibilities of this highly functional system reinforce Coach?s mission to represent ?logic and magic.? For the first iteration at a kiosk within Macy?s department store at Herald Square, acrylic display units were assembled into a floor-to-ceiling high, ?V? shaped wall. Products appear to float amidst maintained views to the accessories floor beyond. Photography: Iwan Baan
Coach?s ninth Japan flagship is a two-story, corner site on Omotesando, a prominent retail corridor in Tokyo. In comparison to the increasingly decorative elevations that characterize Omotesando, OMA?s design integrates the display into the façade, seamlessly communicating the brand?s presence from the inside out. The display units are stacked in a herringbone pattern of vertical and horizontal orientation to facilitate a range of cu...