Coachella offers experience with art outside the white gallery, says Phillip K Smith III
Music festivals like Coachella are changing the way people experience artworks and installations, according to American artist Phillip K Smith III.
Ahead of the festival's first 2018 weekend, Smith told Dezeen he believes events of this kind allow revellers to see art beyond typical exhibition spaces, and enable artists to reach a wider audience.
"People want to have an experience with art outside of the traditional white gallery spaces," said the artist, who has previously exhibited at Coachella.
"It's not just festivals, it's a desire to create work that's outside the traditional spaces, and come with more challenges and restrictions."
Coachella hosts a variety of artworks and installations each year, like Ball-Nogues Studio's Pulp Pavilion from 2015 In parallel with the rise of photo-sharing platform Instagram, temporary large-scale installations and sculptures have become markers for millennials documenting and sharing their activities and travels.
This trend means that artworks are proliferated to a much wider, global audience quicker than before.
"There's something exciting about the nature of these pieces being temporary ? almost like a myth. 'Were you there, did you see it"'" Smith said. "That translates into the selfie discussion. I think selfies at installations are a digital marker to say 'I was there'."
Coachella has become a pinnacle of such events, when almost 100,000 people each day enjoy music and cultural activit...
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