Invited by Coca-Cola, Atelier Marko Brajovic designed a surprising and immersive installation where the public is introduced in an iconic and unique multi-sensorial experience. Parada Coca-Cola interior design is a strong and photogenic phenomenological gesture that represents the freshness sensation. An augmented physical real time hub that extends in a digital space through interactive technologies, sharing moments and music concerts.

© Fernando Martins

Architects: Atelier Marko Brajovic

Location: Av. Rodrigues Alves, 10 - Saúde, Rio de Janeiro - RJ, Brasil

Area: 3500.0 m2

Year Of Project: 2016

Photographies: Fernando Martins
Creative Director: Marko Brajovic

Project Director: Bruno Bezerra

Team: Fernanda Zanetti, Natalia Winnicka, Fernanda Matos

Interns: Daniel Locatelli, Giane Pardini

Agency And Production: Dream Factory

Manufacture & Setup: GTM

Graphic Designer: Renato Lins

Invited by Coca-Cola, Atelier Marko Brajovic designed a surprising and immersive installation where the public is introduced in an iconic and unique multi-sensorial experience. Parada Coca-Cola interior design is a strong and photogenic phenomenological gesture that represents the freshness sensation. An augmented physical real time hub that extends in ...