Coca Cola spirit mixers come in the brand's original bottles
Coca-Cola has released a range of mixers packaged in Hutchinson glass bottles, the design used by the brand in 1894 when the product was first bottled.
The Hutchinson bottle used for the Coca-Cola Signature Mixers has a straight-sided silhouette and a bulbous neck.
The launch marks the first time that Coca-Cola has re-released the bottle in more than a century.
"We wanted to create a special glass shape to not only delineate the new range from classic Coca-Cola but to evoke the essence of mixology's roots," said Krista Webb Carney, design thinking capability director at Coca-Cola.
Keen to develop a "new look and feel for the brand", Coca-Cola worked with branding agency Dragon Rouge to design a visual identity for the four bottles in the series: smoky, spicy, herbal and woody.
They opted for the retro aesthetic of the Hutchinson bottle over the better-known curvy Contour bottle ? first introduced in 1916 ? as a nod to the brand's heritage.
"Working closely with creative agency, Dragon Rouge, we went back to our extensive archives and used the Hutchinson bottle as our inspiration, an iconic bottle shape that pre-dates the Contour bottle," Webb Carney told Dezeen.
The new range of mixers, intended to be used with dark spirits like whisky and dark rum, are presented in bottles with a white label.
Each bottle has its own bespoke colour scheme for the cap, seal and lettering. The woody flavour is yellow-brown, spicy is red, herbal is green and sm...
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