Customers of male grooming brand Harry's are taken back to 1950s confectionary advertising, through the comic strip packaging of their Mystery Item product.
Harry's looked to the aesthetics of Bazooka Joe ? a comic strip character that was introduced on confectionary industry wrappings in the 1950s ? for the packaging of its Mystery Items.

The Bazooka Joe mascot appeared in comics printed on the wrappers of Bazooka bubblegum, which illustrated the misadventures of the group and their comical conversations within compact storylines.
Harry's used the Bazooka Joe style for their packaging design by recreating stories about treasure hunts undertaken by a group of explorers, over five panels.

The scenarios were depicted at the climax of the discovery, which helped make use of the limited panels available for the narrative. The packaging is intended to help the consumer relate to the sense of discovery and adventure by reading the comic strip.

"It was great to have the creative design of the packaging be the main goal, rather than needing to communicate functionality or sellability," said Scott Newlin, design director at Harry's.
"There is something special about making an object that's typically thrown away fun and inspirational."

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