Jury members for Dezeen and Samsung's Ambient Mode design competition explain why they awarded top prize to a responsive fish mobile, in this movie Dezeen filmed for Samsung in Berlin.
Matthew Cockerill, Stephen Waller and Peter Hälldahl, of London- and Aarhus-based studio Swift Creatives won the Dezeen x Samsung Ambient Mode design competition for a concept called Kinetic Decor.
The design is a digital mobile made up of gently moving fish, which reacts to changing ambient light conditions and movement in the room.
Swift Creatives won the Dezeen x Samsung Ambient Mode design competition for a concept called Kinetic Decor. Photograph by Sedlar & Wolff The winner was selected but a jury comprising designers Neville Brody and Erwan Bouroullec, Dontae Lee, head of the design centre at Samsung Electronics, and Dezeen's editorial director Amy Frearson.
Brody and Bouroullec praised the design for it's simplicity and attention to detail.
"It's present but not present ? it's got sort of an invisible touch," Brody says in the movie, which Dezeen filmed at the IFA 2018 consumer electronics show in Berlin.
Bouroullec adds: "With tiny details, sometimes you can really go somewhere else."
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