Coordination Asia turns historic Shanghai building into restaurant for the Instagram generation
An old school building in Shanghai has been transformed by Coordination Asia into a restaurant with social media-optimised decor.
The local architecture and interior design studio overhauled the 19th century building for Gaga restaurants, to create Changning Villa.
"The Gaga restaurants attract a young, well-informed Shanghai crowd that is constantly on a hunt for the new and upcoming. Setting foot into a historic building is not on the top of their list," founder and director of Coordination Asia Tilman Thürmer told Dezeen.
Gaga's target audience are young women who are "fashion-conscious and highly digitally engaged". Healthy eating and living is also increasingly popular with the young Shanghainese crowd, who Thürmer describes as "well informed and very critical". To attract this clientel Coordination Asia has a secret weapon ? a design process that optimises interiors so they can become some of the city's most covetable Instagram backdrops.
"It is not unusual in our projects for us to build mock-ups to control angles for selfies and [check] if the space fits well in the lens of a smartphone camera," revealed Thürmer.
"It's not just that most clients wish for an Insta-friendly design. During the design process our designers used to catch themselves double-checking if their ideas made a good square photo."
Along with social-media-ready neon light installations and rooms designed to crop to the perfect square, the res...
-------------------------------- |
World Landscape of the Year 2016 is "about respect for water" says landscape architect Grant Bailey |
|
West Loop Loft: Refurbished 80’s Loft with Timeless Design
29-04-2024 08:19 - (
Architecture )
9 East Studio: Collective Office’s Modern Redesign in Chicago
29-04-2024 08:19 - (
Architecture )