Creative agency Creuna Norway has worked with citizens of Oslo to create a new visual identity for the city inspired by its buildings and history.
Comprising a simplified logo and a design system made up of basic geometric shapes inspired by Oslo's architecture, the design is intended to better communicate to the city's citizens what their municipality does, and how it works.
The single logo is designed to be used by all municipal entities
The Oslo agency wanted to celebrate the city's diversity and collaborative spirit in the new logo. With this in mind, they worked directly with employees, agencies and politicians, residents, contractors and other stakeholders, in order to inform the design process.
"The core idea was to design in sprints, learning from each one, then steadily expanding the breadth and depth of the design progress, as it went along," the agency explained. "Each left their mark and handed on the baton to others in the collective design effort."
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