Danish Supermarket Comes Up With A Brilliant Pricing Trick To Stop Hand Sanitizer Hoarding - architecture and design

Danish Supermarket Comes Up With A Brilliant Pricing Trick To Stop Hand Sanitizer Hoarding



While the whole Internet is laughing and creating memes about people hoarding toilet paper from supermarkets all over the world, there are a couple of other things particularly hard to buy these days. Masks and respirators and single-use medicinal gloves are among them but let?s not forget an item that?s been significantly more popular than usual as well.
Well, yes, of course, it?s hand sanitizer. People are stocking up on it like crazy, this supermarket in Denmark came up with a genius way to put an end to it with this simple yet brilliant pricing trick. (H/T: Bored P.)
This guy shared on Twitter one Danish supermarket?s idea for stopping people from hoarding hand sanitizer

Image credits: _schuermann

?Rotunden? supermarket in Denmark consider themselves to be Denmark?s most beautiful supermarket and describe themselves as an exclusive shopping environment with respect for people?s busy everyday life. Apparently, their values are also humane enough to care not only about selling as much as possible but also to getting the product to as many people in need as possible. Apparently, the store is now selling one bottle of sanitizer for 40 DKK ($4.09) meanwhile two bottles cost 1,000 DKK ($95)

Image credits: _schuermann

Same as a lot of supermarkets nowadays, they recently experienced people trying to hoard certain products and felt they couldn?t just leave it like that and ought to do something. Therefore, they came up with quite an unconventional pricing idea for the hand ...
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