Davich Optical Chain is one of Korea?s representative eyeglass chains, having hundreds of stores throughout the nation and supplying consumers with eyeglasses at all prices. The client for this project asked us to symbolize their own brand with more unique and architectural identity, in addition to being as a special retail store for eyeglasses. In other words, they wanted that a more luxurious feel and upgraded image (selling culture products) are to be added to this chain, not just an ordinary optician?s for selling products.

© Thierry Sauvage

Architects: JOHO Architecture

Location: Daechi-dong, Gangnam-gu, Seoul, South Korea

Architect In Charge: Jeonghoon LEE
Design Team: Bong-Gwi Hong, Jun-hee Cho, Moonyoung Jeong

Area: 182.25 sqm

Project Year: 2015

Photographs: Thierry Sauvage

Gross Floor Area: 952.21sqm (Extended Area: 24.23sqm)

© Thierry Sauvage

From the architect. Davich Optical Chain is one of Korea?s representative eyeglass chains, having hundreds of stores throughout the nation and supplying consumers with eyeglasses at all prices. The client for this project asked us to symbolize their own brand with more unique and architectural identity, in addition to being as a special retail store for eyeglasses. In other words, they wanted that a more luxurious feel a...