British architect David Chipperfield has completed his second flagship store for Swiss luxury brand Bally, located on Rodeo Drive in Beverly Hills (+ slideshow).
Chipperfield's design follows his London flagship on New Bond Street for the fashion and accessories brand, which was completed in 2014.

Similarly to the London store, David Chipperfield Architects based the interior design on a 1920s Bally store designed by Modernist architect Marcel Breuer, who also designed the Brutalist New York building that The Met museum has taken over.
"The store was a very particular typology," said Chipperfield. "It's different to other stores. And when you looked at those there were hundreds of boxes on the walls, and there were lots of chairs where people would be sat down, and there were lots of shoes."
The new store, located at 340 Rodeo Drive, features a bold red-hued marble facade that contrasts with the whitewashed storefronts of neighbours Tom Ford and Emporio Armani.

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This material, which alludes to the brand's signature red and white stripe, wraps around the external wall and is repeated on the interior.
Inside, the brand's collections are set over two floors. The ground floor is devoted to the women's accessories and ready-to-wear collections, while the first floor houses the men's collections and VIP room.

On both floors, products are displayed on a thre...