Adaptive design studio Sour and creative agency Wunderman Thomson have developed accessible deodorant packaging for Unilever to make the product easier to use for people with limited mobility or visual impairments.
Called Degree Inclusive the packaging was designed for deodorant brand Degree ? also known as Sure, Shield or Rexona in different regions.
To create the product, which Unilever describes as a "world's first", the company partnered with adaptive design studio Sour and inclusive creative agency Wunderman Thomson, which is led by designer Christina Mallon who has limited arm mobility herself.
The deodorant was designed for people with upper limb motor disabilities
"As a disabled person, I've experienced first-hand the challenges of living in a world of conventional design where most products and services are not designed with the disabled community in mind," said Mallon. "Being unable to access a basic utility like deodorant ? something most people take for granted ? has a huge impact on your ability to move and therefore your quality of life in general."
It can be hung from its hooked cap for one-handed use
The Degree Inclusive design has a number of features new to deodorant packaging including an easy-grip shape and a larger roll-on applicator that can cover more surface area in one swipe.
The cap has a magnetic closure that allows it to be taken off and put on more easily by users with limited grip or visual impairment. The hooke...