Promotion: design studio Areen has launched a brand called Sonet, which will provide interiors and product design among other design-led services.
Sonet said it would be a lifestyle brand with an emphasis on "emotive experiences, urbanity and wellbeing".
It builds upon Areen's 35 years of experience of delivering design projects for large organisations, spanning hospitals, airports, offices and hotels.
According to the company, the idea behind Sonet is to cater to an emerging appetite for meaningful environments and products.
Although Sonet will have a global audience, it is aiming to gain a strong foothold in Areen's core market of Saudi Arabia and the wider Gulf region.
Sonet will focus on craftsmanship, community and locality Sonet's creative director Michaela Salt, who joined in October 2022, said: "There's an evolving aesthetic and a new kind of luxury developing globally, especially in the Gulf region.
"We want to examine what luxury means. Surely emotive design should enhance our environment and play much more of a role in our everyday health and wellbeing," Salt added.
Sonet will focus on craftsmanship, community and locality, according to Salt. The company will provide services around interior design, product design, decorative arts and communication.
She said the studio wants to make a name for itself by "escaping the mundane and simply making people feel better through design".
"Wellbeing is a big driver for most of our cli...