Denmark unveils World Cup kits as "protest against Qatar and its human rights record"
Sports brand Hummel has designed toned-down football kits for the Danish national team to play in at the FIFA 2022 World Cup as a protest against the event being hosted in Qatar.
The trio of kits, which will be worn by Denmark at this year's World Cup in Qatar, were created by Hummel and the Danish Football Association (DBU) to criticise Qatar's human rights record and draw attention to the number of migrant workers who have reportedly died building the event's stadiums.
"At Hummel, we believe that sport should bring people together," said the brand. "And when it doesn't, we are eager to speak up and make a statement."
"That's also why the new Denmark jerseys for the upcoming World Cup have been designed as a protest against Qatar and its human rights record," it continued. Hummel has designed the Denmark World Cup football kits to be a protest
Each of the three kits ? a red home strip, white away strip and black third kit ? have a toned-down aesthetic designed to reduce the visibility of the shirts.
"We've toned down all the details ? including our own Hummel logo and chevrons ? because even though we love football and the feeling of togetherness it gives us, we don't wish to be visible during a tournament that has cost thousands of people their lives," said Hummel.
"We're immensely proud of our history with the Danish national team, and we support them all the way. However, that isn't the same as supporting Qatar as a ...
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