This is the fourth shop we designed for the apparel brand DESCENTE BLANC in Japan, located in Shin Marunouchi Building, and its second in-shop after their shop at Expo City in Osaka. The characteristic difference from the Osaka shop is that the entire design of Shin Marunouchi Building is very authentic.

Architects: Schemata Architects

Location: Tokyo, Japan

Architect In Charge: Jo Nagasaka

Area: 61.7 sqm

Project Year: 2016

Photographs: Kenta Hasegawa

Project Team: Ryosuke Yamamoto, Ou Ueno, Shun Sato

Construction: TANK

© Kenta Hasegawa

From the architect. This is the fourth shop we designed for the apparel brand DESCENTE BLANC in Japan, located in Shin Marunouchi Building, and its second in-shop after their shop at Expo City in Osaka. The characteristic difference from the Osaka shop is that the entire design of Shin Marunouchi Building is very authentic.
© Kenta Hasegawa

© Kenta Hasegawa

Our design concept for the DESCENTE BLANC series is to redesign the movement of shop staff to go to get stocks and incorporate automatic lifting stock stock-display systems in the ceiling. After the existing ceiling was removed, the ceiling plenum was exposed and the existing finishes above and below the removed ceiling created a sharp contrast, implying an ?imaginary?...