International group Design Holding has rebranded to Flos B&B Italia Group to draw attention to "foundational brands" Flos and B&B Italia.
The company, which also owns brands Louis Poulsen, Maxalto, Arclinea and Azucena, changed its name to give more prominence to the founding Italian lighting and furniture brands.
"The rebranding aligns our corporate name with our iconic and foundational brands, Flos and B&B Italia, maintaining our core values and operational direction," said Flos B&B Italia Group CEO Daniel Lalonde.
Since 2018, the group has "grown significantly"
Flos and B&B Italia along with Louis Poulsen came together under the Design Holding name in November 2018. Following the formation, in 2019 Giorgio Busnelli stepped down as chairman of B&B Italia. That same year, Piero Gandini resigned as CEO of Flos. Since its formation Design Holding has acquired several other brands. In 2022 in acquired a majority shareholding in Denmark-based Designers Company from investment company Polaris. This added furniture companies Menu, By Lassen and Brdr Peterson, as well as The Audo hotel to the group. In 2023 these brands were merged under the Audo Copenhagen name.
The group also added includes brands Fendi Casa, Lumens, Maxalto, Arclinea and Azucena.

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"The group has grown ...