Creating a beautiful and clever logo is hard. But with a master’s degree in design and 15 years of experience in the industry, Istanbul-based designer Mustafa Ömerli has come up with an interesting project that features typographic logos of common words we use every day. He visually represents the meanings of the words by using symbols, negative space, or by adding geometric elements to the letters.
For example, in the below typographic logos the letter ?k? in the word ?kickboxing? looks like its landing a kick on the letter ?i?. The letter ?c? in the word ?cup? has a coffee cup hidden in its negative space. The letter ?o? in the word investigation looks like a magnifying glass. Check out the best logos from the project below.
More info: omerli.co | Instagram
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Mustafa Ömerli

“With these typographic logos, I’m trying to show examples of what I believe is good design,” Mustafa from Istanbul, Turkey, told A&D. “It’s all about function, aesthetics, and clever ideas.”

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Mustafa Ömerli

His motto is ‘positive mind, negative space.’ “In my works, you can feel the positivity and see the negative space.”
Web developer and graphic designer James George said that viewers like images with negative space because they don?t have to work too hard to get it: “A healthy balance between great negative space and intrigue will entice the viewer to spend extra time looking at [a] design.”...