Designers will soon be able to sell their products via Instagram, says its head of design
Instagram is rolling out a service allowing designers to sell their products direct to their followers, according to the platform's head of design Ian Spalter.
Spalter revealed the plans at a discussion in Milan last month, held in collaboration with Dezeen.
"I'd love to see Instagram become an avenue for small businesses to become more successful," he said. "I think that would be a great opportunity."
Instagram's head of design Ian Spalter said "I'd love to see Instagram become an avenue for small businesses to become more successful"
In 2016, Instagram introduced a shopping feature enabling businesses to tag products with pricing information, which users can click on to buy the products via the company's website. The feature was initially available to large fashion retailers, but Spalter suggested the company is exploring the possibility of also rolling it out to small businesses.
"It's a new area that we're experimenting with and seeing what works," he said.
"I think that Instagram is a great place to learn about products in context. It's like a lifestyle ? you see how it fits in as supposed to just a catalogue. So it is an area that we're continuing to develop."
Spalter also suggested that, one day, Instagram users could be able to purchase products directly within the app rather than being redirected to an external website, as is currently the case. He also hinted that the platform could branch out to enable users to p...
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