Dezeen announces Virtual Milan, a digital design week taking place from 20-24 April
With design fairs being cancelled or postponed due to coronavirus, Dezeen is announcing Virtual Milan, a digital platform that will allow brands to launch their products.
Taking place on Dezeen from 20-24 April, Virtual Milan will attempt to replicate the buzz of Milan design week, but online.
The five-day programme will feature video interviews with designers, live streams of product launches, virtual panel discussions and more.
We are already in discussion with a number of brands that are looking for alternative ways of announcing their new products.
In addition, we are planning a range of cultural activities such as talks, interviews and even networking events that could take place online instead of in real life.
This year's Salone del Mobile was originally due to take place during the week of 20 April ? the week that Virtual Milan will take place. Last month the fair was postponed until 16-21 June, leaving many brands with a dilemma over whether they should hold back their product launches until June, or focus on an alternative fair.
However, as coronavirus spreads around the world, an increasing number of events are being cancelled or postponed.
Dezeen usually takes a large team to Milan for the Salone del Mobile and all the fuorisalone events around the city, working with numerous partners to make videos, host panel discussions and conduct interviews for brands.
The coronavirus outbreak means that international travel and large congregations of people are off-limits....
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