Graphic designer Micha Weidmann has used vibrant abstract forms to craft this year's Dezeen Awards campaign. Here, he explains how the identity took shape.
Dezeen Awards 2024 launched on Tuesday with a graphic campaign informed by the programme's calendar and global reach by London-based Weidmann.
The seventh edition of Dezeen's annual awards programme opened for entries in partnership with Bentley for the second year running.
Vibrant abstract forms will be featured throughout the campaign
The Swiss designer's ongoing collaboration with Dezeen spans over 17 years, from designing the logo in 2007 to designing the typographic Dezeen Awards visual identity last year.
"As the founder and creative director of my London-based art direction and design studio, I've had the privilege of collaborating with a diverse array of designer brands and artists, crafting influential brand identities and exploring new creative territories," Weidmann told Dezeen. In contrast to last year's word-centric approach, this year Weidmann introduced conceptual figures, intending to reflect the multifaceted nature of the awards programme.
The conceptual shapes reflect the multifaceted nature of the awards programme
"The colourful, abstract and graphic 3D figures represent any design discipline and give the campaign a more contemporary feel that welcomes fresh perspectives and designers worldwide," explained Weidmann.
"The online campaign mirrors the different phases of the Dezee...