Entrants to the new Dezeen Awards media and sustainability categories should experiment with new ideas rather than rehashing old ones, according to Gary Hustwit and Katie Treggiden.
The filmmaker and the environmental design journalist, who are head judges for the media and sustainability categories, set out what they hope to see from entries in a talk with Dezeen founder and editor in chief Marcus Fairs.
"I'd rather see somebody doing something really original, and maybe not quite executing it, but at least trying to break the mould," said Hustwit.
"What we need is absolutely everybody working in the little ways that they can towards a more sustainable future," said Treggiden.
Avoid slo-mo and drones
Broadcast live last month, the talk saw Hustwit and Treggiden discuss trends in media and sustainability and provide pointers for entrants to the new categories. Hustwit, a veteran producer of 13 documentaries, advised that he favoured originality over high production values, which he said have become cliché.
"Now everyone's got great cameras, everyone's got nice drones, everyone's got beautiful slow-motion photography on our phones," said Hustwit.
"But for me, it's always about the ideas and about the concepts."
Entrants to Dezeen Awards new media categories should leave the fancy equipment at home and take artistic risks instead, Hustwit said.
Design long-lasting products
Author, consultant and circular design expert Treggiden said en...