Dezeen has slashed the carbon emissions of its website by two-thirds thanks to a series of code improvements.
The changes, which have reduced emissions by 66 per cent, were introduced last month.
Their impact has been verified by Ecoping, a service that helps websites track and reduce their emissions.
"It's a massive reduction," said Ecoping founder Dryden Williams. "It's all really positive."
Dezeen committed to becoming net-zero by 2025
Dezeen worked with Williams and digital agency Den Creative on the project, which is part of Dezeen's push to become a net-zero business by 2025.
In the two weeks after the changes went live, emissions per page fell from 21 grammes to 7.18 grammes, a reduction of 65.8 per cent.
This has also helped Dezeen load faster, with average load time reduced by 58.3 per cent to 3.5 seconds. Our carbon footprint fluctuates daily according to audience size and location, the types of content we publish and the amount of renewable power being supplied around the world on a given day.

Ecoping takes into account where in the world data is being served from and tracks the amount of renewable energy used in those locations on a daily basis.
It also takes into account the emissions caused by our readers visiting our site on their computers and phones, working out where in the world they are and calculating the percentage of grid power that comes from renewables.
Scandinavia has high levels of renewable energy, for example, meaning that ...