Dialect creates pink interior for Antwerp boutique featuring Barbie cabinet
Colours and materials are used to mark the different zones of this revamped Antwerp fashion boutique by local studio Dialect, which also features a display case filled with Barbie and Ken dolls (+ slideshow).
The Step by Step store is located on Antwerp's Steenhouwersvest ? a street close to the River Scheldt lined with various clothing and furniture stores.
In order to keep focus on the store's range of designer clothing, Dialect created a pared-back interior using raw and natural materials.
"We went for a strong basis with subtle and modest accents, allowing the store owner to personalise without affecting the overall picture," the team told Dezeen. "There are no abundant installations, no store concept, but it's a timeless design."
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"The shopping experience prevails above standing out," they added. "The design is built in different sequences for different stages of shopping."
The entrance of the store acts as the display zone, and features a raised window with concealed storage space underneath. A glass cabinet to the left of the door is filled with Barbies ? the dolls that were recently redesigned to include more body types and skin tones ? as well as other action figures.
Raw neutral materials are used across the first part of the store to allow keep the focus entirely on the clothing.
Garments hang inside black ...
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