Italian fashion brand Diesel utilised 14.8 tons of denim scraps to cover the runway of its Spring Summer 2025 show at Milan Fashion Week.
The Diesel show, which took place on 21 September in Milan, Italy, saw piles of blue denim and matching rectangular columns on its runway to highlight aesthetics of waste.
The set was covered in over fourteen tons of denim
Produced by designer Sayan Benbady, the set was built to serve as an immersive environment for the fashion show, with its columns first created in the studio, then hand-assembled on location.
The two columns were constructed without glue, standing parallel among the scattered denim scraps on the runway surface.
The denim scraps were assembled without adhesives
After the show, the set is intended to be repurposed in its entirety ? its denim parts to be reused for products like denim roll, which is used in automotive and insulation sectors. The set design takes cues from the brand's signature use of denim, highlighted in the show with over 70 looks, many of which feature experimental styling of the material.
Models also wore pale blue contact lenses, accentuating colours of the surrounding denim.

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Spring Summer 2025 marks the fifth collection by creative director Glenn Martens for Diesel since joining in 2020, as he aims to redefine the brand's denim legacy.
Martens also displayed a f...