Virtual clothes worn by avatars are becoming more important than real garments to many users of the online gaming and social platform Roblox, says the company's Christina Wootton in this interview.
Wootton, Roblox?s vice president of global brand partnerships, spoke to Dezeen about how the platform is used as a form of self-expression and encourages its creators to develop original wearable digital fashion.
"There are very few places at the moment where you can actually wear digital fashion," Wootton told Dezeen. "On Roblox people actually put [digital] items on their avatars, walk around and meet friends, that's part of their day-to-day."
"Our virtual items are just as important or sometimes more important than the items in the real world," she added. "You wear it once and it just it just sits in your closet, but on Roblox, you're excited to wear these designs and you'll wear it many and multiple times." The platform was released in 2006
First released in 2006, Roblox is an online gaming and social platform that centres around games, spaces and content created by its users.
As of June 2022, the platform had over 52 million daily active users and offered more than 30 million in-platform experiences such as games, social events, concerts, fashion shows and education.
Users can create personal avatars and select from millions of items in Roblox's Avatar Shop including clothing, accessories, hairstyles and make-up to customise and dress ...