Dolce & Gabbana Store Seoul | Ateliers Jean Nouvel
Dolce & Gabbana Store Seoul
 In Seoul, an imposing and precious glass encasing preserves and yet reveals extraordinary treasures of fine craftsmanship: the new Dolce & Gabbana boutique at Cheongdam-dong, in the Gangnam District, is an architectural ode to the encounter between love for tradition and ceaseless innovation.
Photography by © Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
Dolce & Gabbana inaugurates an important flagship store choosing the unmistakable signature of Jean Nouvel, with whom Domenico Dolce and Stefano Gabbana had already cooperated on the occasion of an exhibition staged at Palazzo della Ragione in Milan in 2009.
Created in synergy with the Ateliers Jean Nouvel studios for the architectural design and Jean Nouvel Design for the interiors, the building is located in the main luxury retail street of Seoul and is characterized externally by the evanescence of its volumes, which redesign the district?s profile. Photography by © Dolce & Gabbana. Ateliers Jean Nouvel. Jean Nouvel Design
A cylinder of extra-clear glass, set between four corner pillars made of black granite, offers the city an overall view of the Dolce & Gabbana Collections preserved within it, thanks to the large convex glass facades on two sides of the building. The light transparency of the glass and the intense black, a symbol of absolute elegance, chase each other in a game of mutual references that moves from the outside into the heart of the stor...
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