Dezeen promotion: German kitchen and bathroom manufacturer Dornbracht has unveiled plans for a virtual-reality installation at this year's Milan design week, which will examine how technology can change the way people interact with water.
Dornbracht's Is Memory Data" installation will see visitors put on VR goggles and experience water in an "unprecedented, playful" way.
In reality the installation will comprise a simple bucket and hose, but through the goggles it will appear as a marble basin with a "hyper fountain" that spouts luminous water droplets and geometric shapes.
Surrounding it will be "high-gloss scenery" rendered with graphic stripes and multicolour surfaces.

"Visitors will discover water as an interface ? between an individual and technology, between materiality and immateriality, between physical and virtual experience," the company explained. "Within a subversive, laborato­ry-­like setting, virtual-reality applications will allow visitors to experience the materiality of water anew."

The fountain is based on Dornbracht's Supernova tap model.
"You feel the water flowing over your hands, but your eyes see something completely different in the VR. You experience changing materials and interacting with them," says Mike Meiré, the brand's creative director.
"It is very interesting to see what this does to the brain and especially to your senses."

The name of the installation derive...