Dyson scraps £2.5 billion electric car project
Dyson has cancelled its plans to build an electric car, which was expected to launch next year, claiming the project is not "commercially viable".
In an email sent to the company yesterday, Dyson founder James Dyson said the firm had failed to find a buyer for the project.
The pro-Brexit inventor wrote that, while the Dyson automotive team has developed a "fantastic" and "ingenious" car, they "can no longer see a way to make it commercially viable".
Dyson failed to find buyer for project
"Since day one we have taken risks and dared to challenge the status quo with new products and technologies," the email read. "Such an approach drives progress, but has never been an easy journey ? the route to success is never linear." "This is not the first project which has changed direction and it will not be the last," it continued.
James Dyson just announced to @Dyson employees that we?ve begun work on a battery electric vehicle, due to launch in 2020. pic.twitter.com/yUZNvIsYIi
? Dyson (@Dyson) September 26, 2017
The project began in 2017 when the British inventor announced that he would be investing £2 billion into developing a battery electric-vehicle, which was set to launch in 2020.
The UK government gave Dyson a £16 million grant in 2016 to aid the development of batteries for its electric fleet.
A spokesperson for Dyson wouldn't comment on the grant at the time, but said they were investing £1 billion in...
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