ECCO Global flagship Store Shanghai, Huaihai Road Interior, Chinese Retail Architecture Photos
ECCO Global flagship Store in Shanghai
25 Aug 2021
Architects: HONG Designworks
Location: Huaihai Road, Shanghai, China

Photos by Tan, Xiao – Shi Photography Studio
ECCO Global flagship Store Shanghai
ECCO Global flagship Store by HONG Designworks
Ecco flagship store locates on Huaihai Rd ?? the interaction of eastern and western culture by many international brands. Ecco, a Danish brand of shoes and leather goods, with its design purpose ?Making walk be a joy.?

According to the design combined with the sense of future and unique art appliance by DangMing, the store aims to propagate its idea of technology, comfort, and innovation. Hong Designworks uses the concept of “Metropolitan Dreamland”??using the experience of multiple dimensionalities to reconstruct the relationship between people and objects to celebrate this store with its milestone meaning. Designer DangMing conceives an immersive atmosphere that using light as a modular system to challenge sense cognition between reality and fantasy by using a three-dimensional vision of extending the space.

The art installations are designed by Asian American artist JUJU Wang. The metal gears-like art installation, including the spectacular sense of suspension and futuristic and sci-fi experience, is inspired by ECCO Factory. Another art installation with a feather-like surface, using 180 square meters of tran...