French creative studio Matière Noire used 1.3 tonnes of vintage clothing, compressed into three rectangular towers, to decorate the runway of Marine Serre's Autumn Winter 2023 show at Paris Fashion Week.
The show saw piles of vintage and dead stock clothing, including T-shirts, denim and fabric scraps, stuffed into three monolithic metal cages inside the Grande Halle de la Villette ? a slaughterhouse-turned-cultural centre in Paris.
Clothes were transformed into towers at Marine Serre's Autumn Winter 2023 show
Marine Serre makes around 50 per cent of its collections from upcycled products and materials, while the other half uses biodegradable and recycled fibres, according to the Paris-based fashion brand.
These circular design principles were carried through to the set design for the brand's recent show, titled The Rising Shelter. To form the installation, Matière Noire and French set designer Remy Briere sourced 1.3 tonnes of clothes, which will go on to be reused in the Marine Serre's future collections.
The towers were made up of denim, T-shirts and scarves
"Today, there is an immense stock of clothes around the world not being used but that can be re-transformed into new pieces," Matière Noire co-founder Felix Ward told Dezeen.
"The Rising Shelter show featured a fully circular set design by Matière Noire," he added. "The clothes were sourced from the Marine Serre studio and they will go back to the studio to be reused in the collection.&qu...