California architecture studio Electric Bowery and graphic design firm Land have completed the renovation of a 1980s hotel in Laguna Beach informed by European seaside inns.
Perched on a cliff overlooking the Pacific, Casa Loma was originally built in the 1980s and is made up of tiered volumes surrounding a central pool deck.
Electric Bowery, Land and Orca have completed a hotel renovation in Laguna Beach
The hotel contains 70 rooms, as well as various terraces, event space and a double-height lobby with a bar.
Working with Electric Bowery, Land and landscape design studio Orca, Marc & Rose Hospitality president John Grossman shaped the hotel around the history and local culture of Laguna Beach.
Textural plaster walls and clay tiles clad the lobby "To hone the vision for the hotel, Marc & Rose embarked on a deep dive of Laguna Beach history, from the early days of Prohibition when the area's counter-culture reputation began to develop, through its flowering as a self-reflective seaside sanctuary for creatives, bohemians, surfers, and craftspeople," said the team.
Grossman brought on Land to help design the overall vision for the hotel as well as its branded assets and artwork, including a large plaster relief mural of "a sun-worshipping goddess" in the lobby.
Curved passageways run throughout the hotel
Electric Bowery then selected a "calming colour palette" of neutral tones mixed with textural, deep red-fired clay tiles, plaster walls...