Promotion: Italian architect Elisa Ossino has designed a "tactile" showroom in Milan for Swiss home appliance brand V-Zug.
Overlooking Piazza San Marco in the Italian city's Brera district, the space is organised into two areas ? one that displays V-Zug's home appliances and one that functions as an "interactive kitchen".
This was designed for visitors to "feel at home and experience appliances while enjoying good conversations", the company said.
V-Zug Milan overlooks Piazza San Marco in Brera
Ossino designed the space, which will act as V-Zug's Italian flagship, using cocciopesto flooring and limestone walls rendered in soft colours inspired by the silver finishing of the brand's appliances.
"The narrative of the space focuses on the tactility of the material and the contrast between the mirrored surfaces of the V-Zug technological home appliances and the tactility of the stone, which is often sculptural," Ossino told Dezeen. "All the materials in the space are on the one hand a search for the tactility of surfaces and on the other a search for colours," she added. "Household appliances have mirrored surfaces that lend themselves very well to dialogue with any kind of material."
At the heart of the space sits a monolithic white limestone staircase, designed as a three-dimensional volume. A large porthole visually connects the upper area with the floor below.
The interactive kitchen allows guests to experience V-...