Elvie designs manual Curve breast pump to be hidden inside bra
Maternity tech company Elvie has developed a silicone bra insert that allows mothers to pump hands-free from one breast while feeding their baby from the other.
Called Elvie Curve, the design is an evolution of the wearable, wireless Elvie Pump but functions without the need for batteries or a motor.
The Elvie Curve pump (top left) is designed to be worn inside a bra (above)
Instead, it works through the natural suction created by pressing the flexible cup to the breast and forming a vacuum.
While similar silicone pumps typically resemble large, dangling bottles that are easily dislodged, Elvie Curve looks more like a push-up insert that can be worn inside any nursing bra.
Pressing on the silicone cup creates natural suction through forming a vacuum This means it can be used discreetly in public, allowing women to multitask without the need for removing clothes or being tethered to an electrical outlet.
"For too long, women have been made to feel embarrassed and stigmatised about such a natural, beautiful and vital function of their bodies," Elvie product manager Saskia Hill told Dezeen.
"And they've had to do it all with outdated pumps that are restrictive, bulky, uncomfortable and loud."
The hands-free pump can be used while feeding from the other breast
To create a more user-friendly experience, the pump consists of a hemispherical silicone cup housed within a hard plastic shell that prevents unwanted compression from the bra.
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