Technology company Elvie has launched a cordless breast pump designed to be worn inconspicuously in any nursing bra.
Unlike most devices for expressing milk, Elvie's breast pump is compact and wire-free, so new mothers can move around freely without being bound to sit by a power socket.

It also promises a "revolutionary technology that eliminates noise", meaning people who have recently had babies can more discreetly pump in public. Elvie describes it as "the world's first silent wearable breast pump".
The design features a hub that contains the pump mechanism, with a reusable bottle that attaches below to form an oval shape.

The bottle holds a little over 150 millilitres of liquid, and there are two in every Elvie breast pump kit. Optionally, the breast pump can be used with an accompanying smartphone app that monitors milk volume in real time, shows pumping session history and allows remote control over the device.

It fits in any standard nursing bra and comes with a bra adjuster toggle so the wearer can easily loosen the garment when they want to wear the device. It is electric and rechargeable.

The breast pump is the second product from Elvie, which was founded in 2013 by women's health expert Tania Boler, in partnership with entrepreneur and investor Alexander Asseily, a co-founder of Jawbone.
The company's first product was a smart Kegel trainer to help tone the pelvic floor muscles post-pregnancy.
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