Enshadower Hangzhou Store, Chinese clothing brand building, China Retail Architecture Images
Enshadower Hangzhou clothes store
28 February 2022
Design: say architects
Location: Southern Song Imperial Street, Hangzhou, Zhejiang Province, East China

Photos by Minjie Wang
Enshadower Hangzhou Shop
New interpretation of a 10 decades old building
Established in 2012, ENSHADOER® is a functional clothing brand that acquired inspiration from fixed-gear bicycle sport. say architects was commissioned to design the first offline store located in Nanyu street of Hangzhou. Reviewing the past decade, a developing golden era for both the brand and Hangzhou City, say introduced the industrial materials used in the city’s construction and started a conversation across time between the brand and the site.
Explore the interface of Hangzhou
At the initial establishment of ENSHADOER, it focused on riding costumes of fixed-gear bicycle sport. The fixed-gear bicycle has single direction pedal, wheels and pedals are always in a fixed state, mail carriers of the city used them for delivering in the old days.

Afterwards, it developed into a fashionable sport for young people. say started the concept of cycling around the city. Say selected some common but not memorable building materials from the city texture, including concrete, channel glass, perforated aluminium plate, rhombus aluminium net etc., and collaged them together into an attractive facade.

The prominent architecture is a two...