EP Yaying Store Shanghai Interior, Chinese Retail Building, Franklin Azzi Serge Ruffieux Architecture Design Photos
EP Yaying Store Shanghai
27 Oct 2021
Design: Franklin Azzi and Serge Ruffieux
Location: Shanghai, People’s Republic of China

Photos @ Matjas Tan?i?
EP Yaying Shanghai Store Interior
Franklin Azzi’s Latest Project : The Ep Yaying Store In Shanghai
Franklin Azzi‘s Latest Project : The Boutique Of The Chinese Label
EP Yaying In Shanghai.
Franklin Azzi has United His Vision With That Of Creative Director Serge Ruffieux To Establish A New Architectural Concept For Chinese Ready-to-wear Label.

Reflecting the approach of the iconic brand in the revival of luxury goods and Chinese heritage, the two Parisian creatives appropriated oriental cultural references and skills to define a new contemporary aesthetic. About the EP YAYING project by Franklin Azzi and Serge Ruffieux
Faithful to his passion for creative encounters and collaborations, Franklin Azzi has united his vision with that of creative director Serge Ruffieux to establish a new architectural concept for Chinese ready-to-wear label EP YAYING.
Reflecting the approach of the iconic label in the revival of luxury goods and Chinese heritage ? the name EP YAYING means ?pledge of quality? ? the two Parisian creatives appropriated Oriental cultural references and skills to define a new contemporary aesthetic.

Their creative tandem has given rise to a program of spaces dedicated to experie...