Eq. Tower Development, Melbourne Building, Retail and Apartments, Australian Architecture, Images
Eq. Tower in Melbourne
Mixed-Use Development in Victoria, Australia ? design by Elenberg Fraser, Architects
19 Sep 2017
Eq. Tower Development
Architects: Elenberg Fraser
Location: Melbourne, Victoria, Australia
Eq. Tower in Melbourne

A while ago Elenberg Fraser introduced Igor Kebel, their new Design Director ? the time has come to introduce his first project, which they are proud to announce represents a dramatic shift in the Elenberg Fraser design process into a completely parametric environment. Eq.Tower ? a new residential building situated on the north-western edge of Melbourne?s CBD at A?Beckett Street, near the corner of Elizabeth and Queen ? is also dedicated to Igor?s love affair with the New World. The project is a teaser for Melbourne?s urban future ? this city has the potential to be a glittering star in the galaxy of South-East Asian cities. Eq.Tower also provides a luscious alternative to the concrete boxiness of the Victoria Markets precinct and will be a catalyst for regeneration in the currently under-utilised north-western corner of Melbourne.
But back to the future of Elenberg Fraser ? our new parametric process ensures that each building is designed around its physical requirements, producing the best result for each specific site. For those who want to get technical we are now designing using the parameters of a scripting process. A series of small r...