Dezeen promotion: global natural water brand Evian has launched Evian (re)new ? a "water bubble" that aims to rethink the way consumers drink water at home.
Designed by Virgil Abloh, fashion designer and creative advisor for Sustainable Innovation Design at Evian, the product features five-litre bubbles that consumers place onto a base.
The design is made from 100 per cent recycled plastic. Notably, the bubble's "skin" is created with 60 per cent less plastic than if it was held in equivalent plastic bottles.
Water moves from the bubble and is dispensed through the base. Once the water has been used, the bubbles collapse and can be replaced.
Evian (re)new is designed to encourage healthy hydration for families at home. "When it comes to packaging innovations that protect the health of the planet and people, we're partnering with visionaries like Virgil Abloh to create forward-thinking yet practical designs for the future," explained Evian.
The design aims to encourage healthy hydration at home
"Consumer demand for sustainable innovation continues to evolve and today's announcement positions Evian as an industry leader in cutting-edge sustainable solutions, with an in-home water appliance encouraging consumers to rethink the way they drink mineral water in the home," said Evian vice president of marketing Shweta Harit.
"Evian (re)new sits at the intersection of innovation, sustainability and design."
The product is designed ...