Hyundai Motorstudio, Goyang Exhibition, South Korean, Interior Design Installation, Architecture Images
Hyundai Motorstudio Exhibition in Goyang
2 July 2020
Hyundai Future Mobility
Design: ATELIER BRÃœCKNER
Location: Goyang, South Korea
From 30 June 2020 onwards, the Hyundai Motorstudio Goyang is showing a new permanent exhibition entitled Hyundai Future Mobility. The globally active company provides insights into its vision of mobility in the future. ATELIER BRÃœCKNER planned, designed and implemented the exhibition.

The trilingual exhibition (Korean, Chinese and English) begins with an introduction on the current challenges mankind is facing in the area of mobility: the automotive industry is undergoing a transformation; creative approaches, visionary thinking and, above all, alternative drive technologies are called for. One possible solution can be discovered by visitors in the brightly designed “Lab”: the hydrogen drive.
The room is occupied by a large interactive media table. Here, visitors work with the head of the laboratory “Dr. H.” to build a miniature fuel cell. The components are on shelves placed against the wall. On the opposite wall, the life-size counterparts of the miniature components can be seen, placed in a setting and explained by means of an animation. During the assembly process, the media table shows additional information on the technical details and how they work.

In the adjacent “NEXO Room”, visitors learn a...