3D-printed shelving structures informed by Catalan-modernist buildings were used for shelving in this store designed by External Reference for a Spanish jewellery brand.
Experimental jewellery designer Adriana Manso asked Carmelo Zappulla's studio External Reference to develop a suitably unusual interior concept for her first physical store in the city.
The store is in the Eixample district
The project involved designing a window display and shelving for the 25-square-metre store, which is located in Barcelona's Eixample district just a few metres from the house where Manso was born.
Manso is known for her playful pieces made from recycled plastic, which she wanted to display in a space that evokes the luxury feel of an haute-couture boutique. It features a 3D-printed interior informed by architecture
External Reference sought to combine the contemporary plasticity of La Manso?s jewellery with motifs influenced by Barcelona?s early 20th-century architecture, including the building in which the store is situated.
"Our design concept revolved around bringing the exterior facade inside, creating a melted and fluid background that would serve as an artistic canvas for showcasing the jewellery," Zappulla told Dezeen.
"By blending the expressive elements of Catalan modernism with the organic forms inspired by La Manso design, our goal was to craft a visually captivating environment that elevates the overall shopping experience."
External Reference created wav...