Design agency Aruliden has created a retail space for fashion brand Jonathan Simkhai in New York City, translating cut-out shapes from its clothing into architectural partitions and furniture.
For New York-based womenswear brand Jonathan Simkhai, Aruliden designed a temporary installation within the space on Mercer Street in SoHo ? a prime shopping area in Lower Manhattan.
A series of metal structures wrapped in translucent fabric divide the Jonathan Simkhai store
The geometric shapes and signature cut-outs of the brand's clothing were translated into a variety of spatial interventions and furniture pieces, creating a store in which the brand can present new collections and host events.
"Translating Simkhai's identity into a vision for a spatial environment required a clear and strategic idea that was not just shoppable, but also memorable and visually iconic," said Aruliden's senior director of industrial design Erik Kreider. "We wanted visitors to be fully immersed in this world, but at the end of the day it was also important that we celebrated and showcased the products the right way."
The fabric partitions are installed to fit around existing architectural elements
Towards the front of the building, a double-height space is painted entirely white and further brightened by the glass facade.
This long, narrow room is divided by a series of tall structures, comprising translucent fabric stretched over metal frames.
Mannequins flank a staircase that lea...