Adidas developed its face mask in response to the coronavirus pandemic in less than a month, making it one of the quickest products the sportswear brand has ever made, say its designers.
Adidas released its reusable Face Cover in May in response to the growing demand for face masks from people wanting to reduce their risk of getting or spreading coronavirus.
While sportswear products typically take up to four years to be developed, the face mask was taken from conception, through design and production, and put on sale in less than a month.
"From ideation to production was less than one month"
"The process for the Adidas Face Cover was fast," said Marc Dolce creative director for Adidas' Advanced Concepts team which lead the development of the product. Adidas' Advanced Concepts team created the mask in less than a month
"The entire process from ideation to production was less than one month. It's one of the most rapidly produced products we've ever made. And created almost entirely from home," he told Dezeen.
"It can take up to four years to bring a new innovation from the brief phase to market, and often just short of two-years for a product or technology update, which is fairly standard across the industry."
The Face Cover was developed by teams, working largely from home, located in cities all around the world. The global collaboration, using cloud-based software, allowed the development process to continue 24 hours a day.
The Face...