Social media brand Facebook's parent company has changed its name to Meta and updated its logo to an infinity loop that resembles the letter M.
At the latest annual Facebook connect event, co-founder Mark Zuckerberg announced that the social media company has changed its name to Meta. The CEO also shared how its logo has been updated to a looping letter M.
According to the brand the name represents the company's move further into the metaverse ? a digital world where people can experience an alternate life to their real-world existence.
Both the name, which has been created in the company's familiar 2019 typeface, and logo will be used within all apps owned by the company including Whatsapp, Instagram and Messenger. They will also be used for its virtual reality brand Oculus, which the company acquired in 2014. "The defining quality of the metaverse will be a feeling of presence"
According to a letter Zuckerberg published on the brand's blog, the company chose Meta because of its connotations with possibility and a future where there is "more to build". The word translates to beyond in Greek.
"We chose 'Meta' because it can mean 'beyond'", read the statement. "The defining quality of the metaverse will be a feeling of presence ? like you are right there with another person or in another place."
"The metaverse encompasses both the social experiences and future technology," it continued.
Rebrand marks company's shift away f...