In order to create "less but better" garments, new London-based fashion brand Per/Se will release only one piece of clothing every two months (+ slideshow).
The label has launched with just one item, the Nebula coat, and believes it can focus more on research and innovation by waiting two months before releasing a second.

"At a fundamental level we believe in less but better ? we live in a crowded world and marketplace, where meaning is often substituted with quantity and speed," Per/Se told Dezeen. "We want to champion impact over quantity, to focus on quality, on mastering one piece exceptionally well."
Founded by twins Mandeep and Hardeep Kaur, Per/Se will make each of its pieces to order in the brand's London studio, and ship from there.
The brand's first product, the Nebula coat, is made using pink-patterned fabric by Danish brand Kvadrat. It features wide-cut, three-quarter-length sleeves and an open collar with a wide lapel.

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The cut encompasses secret pockets that allow for a "hands-free existence", including a specific smartphone slot and a loop for earphones.

"The textiles and fabric development are the core," Per/Se said. "The process involves seeking out new applications of material design into our pattern and cut. It's about making a piece dynamic on the body."
"You have to be able to put things in the coa...