Arch2O.com

Arch2O.com - Architecture & Design Magazine
John Lewis and internationally renowned architectural company Grimshaw, the creators of the world famous Eden Project, have joined forces to create a stunning ?Fashion Pavilion?, a touring architectural retail installation. Launching on the fashion floor in John Lewis Oxford Street on Monday 5th September 2011, the bold installation will house new private label designer collaborations from a host of designers including Osman Yousefzada, Clements Ribeiro and Tracey Boyd. After two months at John Lewis Oxford Street, the Pavilion will tour the UK for 18 months adding drama and inspiration to flagship John Lewis stores including Edinburgh, Cardiff and Liverpool.
Courtesy of John Lewis & Grimshaw Architects – plan and elevations Comprised of simple cardboard tubes suspended in clear Perspex sheets, the modular panel design creates a flexible and enclosed environment of varying transparency. This flexibility allows for various configurations to be explored in different locations around the UK. A solution is formed with three easily fabricated panel types resulting in an events space which both draws the public in and screens off its surrounding environment, offering a degree of privacy.
Courtesy of John Lewis & Grimshaw Architects – Photographs : Lim/Grimshaw
The Pavilion went through various incarnations and took the Grimshaw and John Lewis instore design team several months to perfect. The launch o...