Dezeen promotion: Design brand Qeeboo has teamed with fashion photographer Elena Iv-skaya to create a series of colourful images to mark the four-year-old brand's coming of age and renovated its collections catalogue 2021.
Featuring blocks of intense, clashing colour, the twenty images feature models interacting with a selection of Qeeboo's figurative products.
Top: Stefano Giovannoni's Kong lamp. Above: Models were shot on colourful backgrounds with products including Marcantonio's Turtle Carry
In one shot a model is surrounded by a multi-functional trio designed by Marcantonio that resemble turtles, while in another, a model poses under a cherry-shaped lamp designed by Nika Zupanc. The colourful campaign was designed to enhance Qeeboo's playful-narrative approach.
Model with Nika Zupanc's cherry lamp
Since Qeeboo was launched in 2016 by Italian designer turned entrepreneur Stefano Giovannoni, the company's product catalogue has grown to include furniture and lighting by international designers such as Marcantonio, Nika Zupanc, Studio Job, Marcel Wanders, Front, and Andrea Branzi.
The images are intended to encapsulate Qeeboo's spirit.
"Qeeboo products are emotional and narrative, expressly not bourgeois but suitable for all; once created, they are entrusted to our interpretation in order to acquire a new life," said the brand.
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