To celebrate the Museum of London's acquisition of part of the Whitechapel fatberg, creative agency KK Outlet has created a series of low-budget horror movies telling the story of how the 130-tonne lump of fat came to be.
The Museum of London is now exhibiting a large chunk of the fatberg ? a blockage of solid waste made from congealed fat, which was discovered in the sewers of east London last year.

London-based KK Outlet was tasked with developing the branding and marketing for the show. Their response was a series of short movies in the style of fuzzy, low-budget horror pictures.
The longest of the tongue-in-cheek movies tells the fatberg's story, from its creation in the sewers to its arrival at the museum.

The film begins with a man scraping his meal into the toilet. A bright light then shines out of the toilet ? alluding to the birth of the fatberg. The scene then cuts to a series of actors filmed dramatically screaming at the camera, followed by a group of people in the street running away from the fatty mass, which the studio created using a "few litres of custard".

A series of accompanying, shorter films were also created, including one where fatberg drowns both a human and a cat.
As well as the movies, KK Outlet created posters for the exhibition. Reading "FACE THE FATBERG" and "FATBERG IS COMING", the posters feature a blobby typeface designed to replicate the look of the lump of fat.

The Whitechapel fatberg was first discover...