British designer Faye Toogood and Italian brand Poltrona Frau have created the A Squashed Space installation at London Design Festival to showcase the duo's soft and squishy furniture.
Originally unveiled at Milan design week in April, the Squash collection is now on display at Poltrona Frau's London flagship store as part of installation called A Squashed Space.
A Squashed Space is a London Design Festival installation
Generous contours characterise the collection of seating, mirrors and a large rug, which balance Toogood's distinctive "sculptural forms" with the 112-year-old brand's selection of wrinkly leather upholstery.
"I've worked a lot more with giant pillows than straight lines," Toogood told Dezeen at the store. "I'm not the designer who is going to come along with the ergonomic angles." Faye Toogood creates maquettes as part of her design process
Central to the collection is the colourful Squash armchair, complete with a soft bloated seat set within a curvy birch plywood base.
Toogood described the chair as an homage to a traditional club chair, which references the early research of brand founder Renzo Frau.
"When Poltrona Frau started, Renzo came to the UK and was looking at traditional English upholstery ? old chesterfields and club chairs ? and these were the starting points that he wanted to give an Italian leather twist," she said.
"So it kind of made sense, being the English girl exploring their factory and arch...