The new store of Fernando Jaeger has 400 sqm and 3 floors: the basement contains the parking and area for technical loading and unloading. The ground floor and upper floor[...]

© Maíra Acayaba
The new store of Fernando Jaeger has 400 sqm and 3 floors: the basement contains the parking and area for technical loading and unloading. The ground floor and upper floor houses the furniture products developed by the brand and support areas.
The prospect of the design was set to bring the creation of a large store that could show the diversity of FJ line of products at the same time it can be a flexible space able to come across the dynamics of the brand.
The idea of the façade emerges in order to work a prominent element made by Fernando Jaeger. The ?Deliciosa? chair, which is organic and looks like a Cheese Plant (Monstera deliciosa). Observing this species, we can notice that it creates different volume sizes and distinct colors due to its growth. From this, we did our own interpretation and turned it to the production of the FJ, which made the pieces tailored to the project. © Maíra Acayaba
© Maíra Acayaba
These pieces create a set of light and shadow that makes the interiors most dynamic. In addition, at night, it allows the passage of artificial light to the street, highlighting the store and turning it into an urban lamp.
From the double height entrance, you can see all the depth of space, marked by the free plan and interrupted only by two small volumes of pinewood ...