Designer Ilse Crawford discusses examples of simple design to launch Braun's Good Design Masterclass, which Dezeen is publishing as part of a collaboration with the design brand to celebrate its centenary.
Braun created the masterclass series to celebrate its 100th anniversary by inspiring "good design for a better future".
Led by Crawford, the Good Design Masterclass series explores Braun's three key design principles: simple, useful and built to last. The series considers how these principles can inspire young designers to shape the products of tomorrow and for society to embrace good design in our day-to-day lives.
The first episode of the three-part series explores "simply designed" objects. Crawford discusses how simple design can be applied to the design industry today and how it relates to sustainability and consumption. One of the designs that Crawford discusses in the masterclass is the spoon, which she says is "remarkably consistent around the world"
Crawford discusses how some of the most simple designs are those closest to the human body, such as eating utensils. According to Crawford, they have evolved and adapted over time, until their aesthetics have been reduced to the most simple of forms.
Crawford compares a carved wooden spoon with a silver version of the utensil, commenting that the basic form of the spoon has remained "remarkably consistent around the world and over time."
Another design Crawford discusses is the ...